A Branded Link Blog Article Just For You

April 24th, 2019

The Anatomy of a Branded Link

We live in what I like to call a “scroll up society” in which we only have a couple of seconds to capture people’s attention. When we’re sharing a post on a social networking site, we’re trying to stand out in a crowded news feed, and people often see your post for only a split second as they’re scrolling past.

The good news is that you can stop people in their tracks if the links you share are attractive enough. You’ve probably seen this happen yourself. How many times have you been flicking through your news feed on your mobile phone and suddenly stopped and scrolled back up to have a second look at something?

Most people don’t take the time to customize their links, and that’s a missed opportunity. The good news is that you’ll find it easier to stand out of the crowd if your links look good and everyone else’s links look bad.

The solution here is to create branded links, which are the subject of our article today. And so without further ado, let’s jump on in and take a look at the anatomy of a branded link. Consider this example branded link: http://txbrd.co/irish-coffee.

anatomy of a branded link

The Anatomy of a Branded Link

Branded links built with the BrandedLink.com app consist of five major components, all of which come together to make the links as “clickable” as possible. You can see an example of one of these links in the screenshot above.

The five components are:

  1. Image: An image can pop out of the page and help to stop people in their tracks as they’re scrolling through the news feed. We all know how powerful images can be thanks to social networking sites like Instagram and Snapchat.
  2. Title: The title of the link jumps out of the page at people and should be short and to the point while summarizing what the link is about.
  3. Description: The description allows you to build upon the title by providing a little extra context.
  4. URL: For your branded link to be as effective as possible, it will also need a meaningful URL with meaningful text. They should also be easily “scannable” so that people can see what they’re getting from just a quick glance.
  5. Destination: This is where you go when the link is clicked. It can be a website, image, landing page, ecommerce store, or any other resource on the internet.

The benefits of branded links

Branded links are more powerful than regular links for a number of reasons. You can already see from the anatomy of a branded link that they’re more visual and inherently clickable than regular links, and you can also benefit from all of the branding benefits that come from the images you use and the language you choose.

Then there’s the fact that branded links tend to receive more clicks, and higher click through rates can have a knock on effect and lead to an increased return on investment, especially if you’re linking through to an ecommerce store. For publishers, blogs and news organizations, sharing branded links can increase the number of clicks they receive on social networking sites and lead to greater revenues from advertising and other monetization routes.

Branded links are also trackable, and they’ll even tell you when people clicked them and where the clicks came from. These analytics can make it easier for you to understand who you’re reaching and also to keep track of commonalities between high-performing links. If a certain type of image does a good job of bringing clicks in, you know to do it more often in the future.

This opens up the ability for you to carry out testing campaigns on your links, something which simply isn’t possible without a branded link tool. With that said, some tools are better than others, and so you’ll want to make sure that if you are using a branded link tool, you’re using a good one. And that’s where we come in.

Conclusion

Building branded links doesn’t have to be difficult, especially if you have access to a tool that can help you. Luckily for you, that’s where we come in. Here at Branded Link, the clue is in the name – we make branded links easier than ever before so you can focus on doing what you do best.

Branded Link has a number of benefits that other tools can’t compete with, including the ability to build libraries of your custom links so that they’re easily accessible by anyone at your organization. Now that you know the anatomy of a branded link, you can create galleries of visually attractive links and start improving your click through rate almost immediately.

So if you’re in the market for an affordable branded links provider, look no further. Our plans start at just $4.95 per month, with discounts available for yearly subscriptions and a managed plan on offer for VIP clients. Get in touch with us to find out more!