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branded links are the future

Okay, okay, perhaps we’re a little biased. After all, branded links are our bread and butter, and we’ve seen their power first hand. We think they’re the future because we’ve seen the effects they have on everything from click-through rates to the overall number of conversions.

anatomy of a branded link

We live in what I like to call a “scroll up society” in which we only have a couple of seconds to capture people’s attention. When we’re sharing a post on a social networking site, we’re trying to stand out in a crowded news feed, and people often see your post for only a split second as they’re scrolling past.